Three Useful Online Marketing Tools and Resources for Home Businesses
When you run a home business you will need to become a jack-of-all-trades when it comes to your skills and abilities. You won’t have separate departments for things like public relations, advertising or marketing for instance, which means you’ll need to handle all that yourself. When you’re busy dealing with queries from potential clients or fulfilling your commitments to your existing clients, it might just seem like there’s not enough time in the day!
This is where it can be highly advantageous to look into using online marketing tools to automate some of this process and to help you do more in less time. Read on and we’ll look at some of the best tools for these purposes.
Buffer is a great web application that can streamline your use of social media. Specifically, Buffer will let you post to Twitter, Facebook, Google Plus and LinkedIn simultaneously and which can post automatically by sticking to a set schedule. This means you can spend one day writing a ton of posts and then never worry about it again!
Hootsuite is another option. You should take a look at each and decide which meets your needs and budget best.
IFTTT is an incredible tool that allows you to link your various social media accounts and other web apps. For example, this means you can log every Tweet you post automatically in a spreadsheet on Google Drive. Or alternatively you can get an e-mail each time someone mentions your business on Reddit. These tasks are called ‘recipes’ and there are thousands of them that can be incredibly helpful for any entrepreneur working from home and trying to make a splash online.
A ‘VAS’ is not an app or a website but a team of professionals offering ‘virtual assistant services’. This is big business online and what it basically means is that you have a team of dedicated people who will carry out any administrative or even creative task on your behalf for a small amount of money per hour. Usually you’ll be outsourcing to countries that have lower salaries, which means you can get lots done for just three to five dollars per hour.
If you need someone to set up your online accounts, to find you potential sites that might publish guest blogs, or to submit your site to web directors, these are the people who can help!
These are just a few of the tools and resources you can use to help spread the message online. Next time you feel bogged down, ask if there’s an app for that!