An Introduction to Content Marketing for Small Businesses
In theory, selling a product online from the comfort of your home can make you rich. And in fact selling a service online can make you rich if you are outsourcing or delegating some of the work and your business model is scalable.
Using the web it’s possible to reach millions of people relatively affordably and that means that in theory there is no limit to how much you can sell and how much you can earn.
The only problem is knowing how to reach all those people. One option is content marketing, so let’s take a look at how that works and why it’s such a good option.
What is Content Marketing?
Content marketing sits smack bang in the middle of search engine optimization and social media marketing. In other words, it can help your site to climb the ranks of Google so people can search for you and it will also help you to market yourself on social media.
Specifically, the actual process of content marketing involves writing content (articles and posts) for your website or blog and posting them regularly. At the same time you’ll share this content to your social media channels and occasionally you’ll let other blogs and websites publish your articles in exchange for linking back to your site.
Why Content Marketing Works
What’s key to remember is that content is what makes the web go round. When we go online, we usually go online to read and that means we are searching for content. If you have content on your site and if it’s useful, then people will actively be searching for your site and Google will help bridge that gap.
At the same time, content is powerful because it lets you establish trust and authority. If you write stellar content then over time people will start to read your writing regularly. Then when you link to one of your products or services, you will find that people rush to order them.
How to Make Content Marketing Work
To work effectively, content marketing requires high quality writing. The best articles will provide genuine value, will be in-depth and will offer something unique from all the other posts on the web. If you’re running a home business, then make sure that your ‘voice’ comes through and that you use the articles to demonstrate your expertise within the industry. Don’t focus on trying get immediate sales but instead think about getting long-term readers who will eventually become customers. Ask yourself, what would you read? And what would convince you to buy?