An Introduction to Social Media Marketing for Home Businesses
If you’re running a home business and you want to start generating more potential clients and customers online, then you will have two main options: use ‘search engine optimization’ (SEO) or market yourself through social media. While either strategy can be very effective, social media is often the best way to quickly engage with an audience on a social level and is a little more based on psychology rather than on mysterious search algorithms.
So how do you go about getting started with social media marketing? Read on and we’ll take a look at the basics…
Starting With Social Media Marketing
Social media marketing is marketing across the social networks that you use online to communicate with friends and colleagues. There are actually countless networks that fall into this category but as a home business starting out you’ll likely want to begin with just the biggest and most widely used ones.
The idea then is to find yourself ‘followers’ or friends who will be regularly updated by your posts and who you can then market to via those channels. Set up accounts on the various networks. Now you need to start posting content regularly in order to develop that following. Likewise, it can also help to take part in communities like Facebook pages and to add and follow other people with the hopes of them reciprocating.
Tips for Writing Great Posts
Your ability to get likes and shares is what will boost the prominence of your page and thus help you to find more followers. This in turn requires you to write effective posts that people will take notice of and respond to.
To do that there are a few things to consider. The first and most important is that your posts need to deliver value. This means they should be funny, informative or potentially helpful. If you are simply using your social media page as a place to market your business, then you won’t be giving anybody a good reason to follow you.
It’s also useful to think about going multi-media. While written posts can be very effective, a big image is much more likely to jump off the page and grab attention. Remember that people press ‘like’ as an impulsive thing – so give them something to respond to emotionally! And video – live – but that’s for later 😉