Using Your Existing Contacts to Promote Your Home Business
When entrepreneurs are looking for ways to promote their home businesses, they will often make the mistake of looking mainly for new opportunities and ways to create new opportunities to spread the word. Of course there’s nothing wrong with this – creating new opportunities is a good thing and is to be encouraged – but what it’s also important to remember is that you probably already have some resources and opportunities that could be of use.
In particular, if you are running a home business, then chances are that you can make use of your existing network of contacts and friends.
How to Use Your Existing Network for Marketing
For example, if your business sells things online, or if it sells things in your local area to the general public, then you might want to consider promoting your offers on Facebook. In fact, you can even go one step further than that and promote your business by individually messaging your various friends and contacts.
Unfortunately, many people are anxious to do this because they feel sensitive about their business and because they don’t want to ‘pester’ their friends with marketing materials. We don’t like it when big companies send us marketing material, so we’re unlikely to like it when it comes from our own friends!
In fact though, the way to look at it is this: if you won’t market to your own friends, how are you likely to build up the courage to market to other people in your industry? Your friends are a) a good testing ground and b) potential customers who are likely to spread the word and leave positive reviews.
With a Little Help From My Friends…
Likewise, you can also use your personal network of friends in other ways: for example they might be able to help you to complete a number of different tasks for a good price.
Say you’re running a web marketing company but don’t know how to design websites: do you have any old friends who offer web design services?
Likewise, you might have friends who can pass on clients in exchange for some of your services. While the old adage says you should never mix friendship and business, this can actually be very fruitful – especially if the friend is someone you don’t see regularly anyway.
You may even find that if you offer a service, your friend could become a long term client. Is it awkward? Perhaps a little. But if you want to succeed in business then you really should get over that!